From Brooklyn Ritual to Candle Brand: The Story of No Label Candle Company
In a world where life’s pace rarely slows down, finding moments of peace has become more important than ever. For the founder of No Label Candle Company, those moments began in Brooklyn, New York. Living in the heart of the city, the monthly ritual of candle shopping became a way to reconnect with tranquility. This personal practice sparked the inspiration to share that same calm with others—and from that idea, No Label Candle Company was born. “I wanted to create those same moments of peace and nostalgia for others, but without the harmful chemicals,” says the founder.
Eco-Conscious Products
Launched in January 2020, No Label Candle Company quickly carved out a niche with its luxurious, eco-conscious candles. Their geometric, label-free design allows them to seamlessly blend in with any aesthetic. As of October 2024, they have released over 15 custom-blended fragranced products, including roll-on perfumes, car scents, and personalizable luxe candles.
Designed to evoke powerful memories and emotions, each fragrance is carefully crafted to create a sensory experience that transcends the ordinary. From the natural coconut and soy wax to the custom-blended, phthalate-free fragrance oils, the brand is committed to offering clean, high-quality products that people can feel good about using in their homes.
What truly sets No Label apart is its mission to deliver incredible fragrance products that align with significant moods and moments in everyday life. Their stunning collections, including the latest Holiday Luxe Line, reflect this philosophy.
In addition to their dedication to craftsmanship, No Label Candle Company believes in putting people first. Every step, from sourcing predominantly U.S. materials to partnering with local artists to design the artwork, reflects their commitment to sustainability and community-building. “Shared experiences matter most over differences,” says the founder, reinforcing the brand’s mission of unity and connection.
Overcoming Challenges and Inspiring Change
But the journey hasn’t been without its challenges. “The intersectionality experience as a Black Woman is not something that can be overlooked,” Asia recalls after facing dismissive and prejudiced behavior at their first-ever tradeshow.
Yet, rather than allowing this negativity to deter their goals, it strengthened their resolve. “If you ain’t got no haters, you ain’t popping,” the founder jokes, embracing the adversity as validation that the brand’s mission matters. Asia’s advice to other women who have been in similar situations:
“Never let other people’s misconceptions about you change your good nature or crush your spirit. Use that negative energy as confirmation that you’re heading in the right direction.
The Holiday Luxe Line: A Must-Have for the Holiday Season
One product line that embodies No Label Candle Company’s commitment to high-quality craftsmanship and sustainability is their Holiday Luxe Line Collection. Each candle in this line is handcrafted in Atlanta using a natural blend of coconut and soy wax. The custom fragrances are free of harmful phthalates, ensuring a clean and safe burn for your home.
As unique and gorgeous as they are, No Label doesn’t stop at just creating beautiful candles. The Luxe Line features natural rosewood wicks for a subtle crackle effect and comes with seeded dust covers that can be planted to sprout wildflowers—turning every candle into a gift that keeps giving. Each candle also includes an incense matchbook, versus regular matches, which tend to have an unpleasant smell, and their “here to curate end-to-end experiences” – period. Here me when I say – they have thought of everything when it comes to designing something you can be proud to light and use to decorate your space.
Expanding Wholesale Offerings and Upcoming Sales
With exciting things on the horizon, No Label Candle Company is gearing up for a big year.
They are expanding their wholesale program, making purchasing in bulk easier. Which means, if you’re hosting an event or looking for holiday gift options, you can sign up for their wholesale program and buy items at a bulk rate discount.
On October 10th, they are partnering with Posh Pantry for a special sale, offering 40% off all spring and summer candle gift sets.
To join the No Label Candle Company family and enjoy 15% off your first order, visit their website at nolabelcandlecompany.com. Be sure to sign up for their newsletter to stay updated on the latest releases, sales, and events.
AWESOME! So proud of you,